Nothing is more effective than respecting the rules defined by Google itself. Here are the main recommendations: choose your keywords on Adwords - Araoo Think Country Email List like a customer. What are the keywords that your customers could write in the search engine? What are the words they use to talk about your products and services? Do not hesitate to turn to your sales representatives! Choose keywords based on your audiences. Another important point underlined by Google Adwords, choose your keywords according to your target. Adapt your keywords and your campaign according to your personas (this rule is also valid for the landing pages that you will use for the Adwords campaign). Use general keywords.
Consider using general keywords to reach more people. Even if the general keywords target a wider audience, it is interesting to use them especially at the start of the campaign. Group similar keywords together. Finally, your keywords must be relevant to the ad you have chosen. Group your similar keywords together for an ad. For more information, see Adwords tips . 2. Be specific in your offer To effectively carry out a Google Adwords campaign, it is best to focus on promoting a particular service or product. This will allow you to choose the right keywords on Adwords and to have specific ads that are very relevant to this or these keywords.
